During the first 10 years of the auberge's existence, the competition is scarce and comes from the nearby houses that rent rooms and competes with the auberge to attract tourists. Simone's Haven is, by far, the auberge's biggest competitor. Tourist information agents send tourists to Simone's Haven, then, by 1956, to the Motel Doyon. When all the rooms are taken, tourists were taken to other auberges from whom the Motel Doyon collects a commission on the room and on the city tour that is sold.
As the tourism industry evolves, the Provincial and Municipal Governments establish their own information booths and highways are built. It gets more and more difficult, not to say impossible, to successfully exploit tourist information booths. The Motel therefore gets the kids that are old enough to pass out promotional pamphlets in strategic places : the Lévis ferry, government tourist information booths, traffic lights on boulevard Laurier.